In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust campaign strategy. Additionally, he emphasizes the importance of authentic storytelling and tracking results to optimize future campaigns. Ideal for small business owners seeking powerful marketing solutions without breaking the bank, this episode offers a clear roadmap to harness the potential of micro-influencers.
Host Brett Ingram delves into the common pitfalls that small businesses encounter when using paid traffic for marketing. He outlines the misconceptions about the ease and quick rewards of paid ads, emphasizing the complexities and competitive nature of this advertising method. Brett discusses eight critical mistakes: improper targeting, non-optimized websites, focusing on likes/followers instead of conversions, ineffective funnels, neglecting lifetime customer value, poor checkout experiences, weak lead nurture processes, and lack of performance tracking. With detailed insights, he provides actionable advice to help entrepreneurs deploy profitable and scalable paid ad campaigns.
My name is Brett Ingram, award-winning digital entrepreneur and podcast host. I'm a lifelong learner and have always had a passion for business and entrepreneurship. I respect and admire people with the courage to follow their dreams and I believe we should all be able to live life on our own terms. My purpose is to share what I know and help educate and inspire others to accelerate their success.
I'm a proud husband and father of 3 kids and 2 pets (rescue dog and cat), a weight-training enthusiast, and a lifelong Patriots, Celtics, and Red Sox fan. I like movies, food, biographies and documentaries, and traveling.
...and got featured on NBC, FOX, ABC, and over 200 news sites...
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got signed by a podcast monetization agency...
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and have more interview requests than I can handle...
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