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Summary

In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust campaign strategy. Additionally, he emphasizes the importance of authentic storytelling and tracking results to optimize future campaigns. Ideal for small business owners seeking powerful marketing solutions without breaking the bank, this episode offers a clear roadmap to harness the potential of micro-influencers.

Chapters

00:00 Introduction to Micro Influencers
00:30 The Power of Influencer Marketing
01:29 Challenges for Small Businesses
02:25 Leveraging Micro Influencers
03:19 Six Steps to Find and Use Micro Influencers
03:42 Step 1: Identifying Potential Micro Influencers
06:22 Step 2: Evaluating and Selecting Micro Influencers
09:54 Step 3: Developing a Campaign Strategy
14:00 Step 4: Engaging with Influencers
17:14 Step 5: Collaborating on Content Creation
19:03 Step 6: Tracking and Measuring Results
19:54 Conclusion and Takeaways

#influencer #entrepreneur #optyoumize #brettingram #entrepreneurpodcast