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Summary

Brett Ingram interviews Roy Osing, a seasoned entrepreneur with over 40 years of experience. Roy shares his journey from a systems analyst to leading a billion-dollar internet company, emphasizing the importance of differentiation in business. He discusses the concept of being unique, understanding customer cravings, and the deliberate act of entrepreneurship. Roy also introduces his strategic planning process, focusing on creating an 'only statement' to define uniqueness and the challenges of achieving clarity in business strategy. In this conversation, Roy Osing shares his insights on business success, emphasizing the importance of embracing imperfection, focusing on customer retention, and executing audacious strategies. He discusses the need for businesses to differentiate themselves and the significance of hiring passionate individuals who connect with customers. Osing advocates for a deliberate approach to success rather than relying on accidental achievements, urging entrepreneurs to put aside traditional methods and embrace innovative thinking.

Visit https://www.bedifferentorbedead.com to learn more about Roy's work and to join him in the BE DiFFERENT or be dead conversation.

Chapters

00:00 Introduction to Roy Osing's Journey
05:50 The Importance of Differentiation
12:13 The Deliberate Act of Entrepreneurship
17:46 The Only Statement: Defining Uniqueness
23:44 Chasing Perfection vs. Embracing Imperfection
29:50 Audacious Strategies for Business Success
35:55 Hiring for Passion and Human Connection

#differentiation #bedifferent #personaldevelopment #optyoumize #brettingram #entrepreneurpodcast #podmatch