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Summary

Brett Ingram speaks with Angela Frank, a fractional CMO and marketing expert, about her journey from an Etsy shop owner to a successful marketing consultant. They discuss common misconceptions in digital marketing, effective advertising strategies, the importance of retargeting and email marketing, and how to navigate long sales cycles. Angela emphasizes the need for a balanced approach between creativity and data analysis in marketing, and shares insights on emerging trends that businesses should be aware of.

Visit https://www.growthpod.fm to listen to Angela's podcast.

Chapters

00:00 Introduction to Marketing and Entrepreneurship
08:22 Advertising Insights: Strategies for Success
16:51 Targeting Strategies for Effective Advertising
26:39 Navigating Long Sales Cycles
37:21 Emerging Trends in Marketing

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