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the optYOUmize Podcast

Listen To Our Newest Episodes

Brett Ingram discusses effective strategies for converting website visitors into leads and buyers. He emphasizes the importance of understanding conversion rates, enhancing visitor experience, and implementing content strategies that engage users. The episode provides actionable insights on optimizing websites to improve sales and lead generation, highlighting the significance of multimedia, social proof, and clear calls to action.

Brett Ingram interviews Mitch Carson, a professional speaker and sales expert. Mitch shares his unconventional journey into entrepreneurship, starting from a young age as a paperboy, and discusses the lessons he learned about sales and discipline. He reflects on his transition from sales to public speaking, driven by personal challenges and a desire to help others. Mitch emphasizes the importance of resilience, learning from failure, and adapting to the evolving digital marketing landscape, including the significance of social media and podcasts in today's business environment. In this engaging conversation, Brett Ingram and Mitch Carson explore the evolution of social media, the essential traits of successful public speakers, and the importance of branding and packaging in building a strong persona. They discuss strategies for establishing credibility, the journey of a pitch man, and the daily rituals that contribute to entrepreneurial success. Mitch shares valuable insights on how to navigate the competitive landscape of public speaking and media exposure, emphasizing the need for authenticity and belief in oneself.

Brett Ingram and Robin Waite explore the journey of entrepreneurship, the importance of business coaching, and the common pitfalls that entrepreneurs face. Robin shares his personal story of transitioning from running a marketing agency to becoming a business coach, highlighting the emotional challenges and realizations that led to this change. They discuss the critical role of planning, understanding numbers, and the necessity of resilience in navigating the ups and downs of business. The conversation emphasizes the value of community and connection among entrepreneurs, as well as the importance of having a structured approach to business success. In this conversation, Brett Ingram and Robin Waite discuss the evolution of business practices, emphasizing the importance of adaptability, selectivity in client relationships, and the shift from traditional marketing to digital strategies. They explore the significance of building meaningful partnerships, the power of giving without expectation, and the transition from a scarcity to an abundance mindset. The discussion also highlights the lasting impact of podcasting as a marketing tool and concludes with advice on embracing fear to achieve business success.

Brett Ingram explores the journey of achieving seemingly impossible goals, using the inspiring story of the 1980 US Olympic hockey team as a case study. He discusses the key factors that contributed to their success, including belief, teamwork, rigorous training, and breaking goals into manageable chunks. The conversation emphasizes the importance of having the right mindset and support system to overcome challenges and achieve greatness.

Host Brett Ingram speaks with Tobi Ojekunle, an engineer in the renewable energy sector and the creator of the Mirror Talk Podcast. They discuss Tobi's journey from Nigeria to Germany, the impact of cultural exposure on personal growth, his passion for electrical engineering, and the importance of self-improvement. Tobi shares insights on the power of reflection, the concept of Mirror Talk, and how to build positive self-talk habits. The conversation also touches on the challenges and rewards of starting a podcast and concludes with advice for aspiring entrepreneurs.

Brett Ingram discusses the significance of mastermind groups for entrepreneurs and business owners. He explains what a mastermind group is, who can join, how they function, and the various benefits they offer. The discussion emphasizes the importance of collaboration, networking, and shared experiences in overcoming challenges and achieving business success. Ingram also provides tips on how to maximize the benefits of being part of a mastermind group.

Meet Brett Ingram

My name is Brett Ingram, award-winning digital entrepreneur and podcast host. I'm a lifelong learner and have always had a passion for business and entrepreneurship. I respect and admire people with the courage to follow their dreams and I believe we should all be able to live life on our own terms. My purpose is to share what I know and help educate and inspire others to accelerate their success.

​​I'm a proud husband and father of 3 kids and 2 pets (rescue dog and cat), a weight-training enthusiast, and a lifelong Patriots, Celtics, and Red Sox fan. I like movies, food, biographies and documentaries, and traveling.

the optYOUmize Blog

Read Our New Blog Posts

In this insightful blog post, Brett Ingram, a seasoned entrepreneur and award-winning product creator, debunks 12 prevalent myths about entrepreneurship. From misconceptions about work-life balance to the idea that all entrepreneurs are inherently wealthy or need unique ideas to succeed, Ingram sheds light on the realities of entrepreneurial life. This post is a must-read for aspiring entrepreneurs who want to understand the true nature of starting and running a business. By addressing myths such as the necessity of being young or having innate abilities to succeed, Ingram encourages readers to pursue their entrepreneurial dreams with a realistic perspective. Discover how successful entrepreneurs manage their time, balance personal and professional lives, and adapt to market demands.

As an entrepreneur, marketing on a limited budget can be challenging, but it’s entirely possible with the right strategies. This blog post explores seven creative marketing campaigns that entrepreneurs can implement to grow their businesses without overspending. By leveraging micro-influencer partnerships, entrepreneurs can tap into highly engaged niche audiences at a fraction of the cost of traditional influencer marketing. User-generated content (UGC) campaigns provide another budget-friendly option, encouraging customers to create content that promotes your brand organically. Humorous social media challenges offer a fun and shareable way to boost brand awareness, while behind-the-scenes content helps to humanize your brand and build stronger connections with your audience. Clever product demonstrations, like the iconic “Will It Blend?” series, can captivate audiences and highlight your product’s unique features. Mysterious teaser campaigns create buzz and anticipation for new products, engaging your audience through cryptic clues and puzzles. Finally, interactive storytelling invites your followers to participate in a co-created narrative, keeping them engaged and fostering a deeper connection with your brand. By focusing on these innovative and cost-effective marketing strategies, entrepreneurs can effectively promote their businesses, generate leads, and drive sales—all without breaking the bank. Embrace creativity and resourcefulness to build the business and life of your dreams.

Entrepreneurial success is smoother with a mentor. Avoid the pitfalls of solo journeys by seeking guidance, accountability, and networking to accelerate growth and reduce stress

Boost your productivity with a powerful morning routine. Discover the benefits of waking up early, hydrating, mindfulness, exercise, healthy eating, and goal-setting. Start strong!

Transform your business by creating loyal, lifetime customers with these 10 strategies. From exceptional service to personalized experiences, learn how to boost sales and customer retention.

Discover how the reality TV show Survivor mirrors the world of entrepreneurship. From risk-taking to leadership, explore 8 key parallels between castaways and business leaders.

FREE REPORT REVEALS:

How I Got 1,186,876 Podcast Downloads in Just 9 Months...

...and got featured on NBC, FOX, ABC, and over 200 news sites...
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got signed by a podcast monetization agency...
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​and have more interview requests than I can handle...