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the optYOUmize Podcast

Listen To Our Newest Episodes

In this episode of the optYOUmize podcast, host Brett Ingram welcomes Wendy Brookhouse, a renowned Financial Advisor, Money Coach, and Founder of Black Star Wealth. Together, they delve into the essential aspects of financial management and wealth creation, offering valuable insights for entrepreneurs striving to build their dream businesses and lives.

In this episode of the optYOUmize podcast, host Brett Ingram speaks with Hannah Tackett, a former tech leader turned burnout coach for women. Hannah shares her personal story of experiencing severe burnout and how she overcame it by prioritizing authenticity and balancing her professional and personal life. They discuss signs of unhealthy stress, the importance of boundaries, and actionable steps to prevent burnout. Hannah also introduces her PEACE method and offers a free cheat sheet on reducing work hours without compromising performance. The conversation is packed with valuable insights for entrepreneurs struggling with stress and seeking a healthier, more balanced life.

Brett Ingram delves into the critical pitfalls that startups and entrepreneurs often encounter with branding. Emphasizing the newfound importance of branding for small businesses in the digital age, Brett outlines 11 key mistakes, from inconsistency across branding elements and disregarding guidelines across channels, to underestimating the value of strong brand identity and overcomplicating the brand message. He also discusses the significance of understanding the target audience, avoiding excessive focus on trends, choosing an engaging name, and the power of storytelling over mere features. Brett concludes by stressing the necessity of customer feedback in refining and strengthening one's brand for long-term success.

In this episode, Brett Ingram, an entrepreneur and award-winning product creator, outlines the 11 most important skills for entrepreneurs to succeed. Brett discusses the necessity of being versatile and wearing multiple hats, especially in the early phases of entrepreneurship. He details crucial skills including financial management, communication and listening, critical and creative thinking, strategic planning, leadership, time management, networking, branding and marketing, risk tolerance, continuous learning, and data analytics. Brett emphasizes that while entrepreneurs might not master every skill, awareness and competence in these areas are essential for building a successful business and personal life. Join Brett to explore how to cultivate these skills and set a solid foundation for success.

In this episode, Brett Ingram explores the comprehensive strategy to find and leverage micro influencers for effective and budget-conscious brand promotion. He outlines six key steps to identify, evaluate, and engage with micro influencers to boost your product and service visibility. Brett provides actionable tips on using influencer discovery tools, evaluating engagement rates, and developing a robust campaign strategy. Additionally, he emphasizes the importance of authentic storytelling and tracking results to optimize future campaigns. Ideal for small business owners seeking powerful marketing solutions without breaking the bank, this episode offers a clear roadmap to harness the potential of micro-influencers.

Host Brett Ingram delves into the common pitfalls that small businesses encounter when using paid traffic for marketing. He outlines the misconceptions about the ease and quick rewards of paid ads, emphasizing the complexities and competitive nature of this advertising method. Brett discusses eight critical mistakes: improper targeting, non-optimized websites, focusing on likes/followers instead of conversions, ineffective funnels, neglecting lifetime customer value, poor checkout experiences, weak lead nurture processes, and lack of performance tracking. With detailed insights, he provides actionable advice to help entrepreneurs deploy profitable and scalable paid ad campaigns.

Meet Brett Ingram

My name is Brett Ingram, award-winning digital entrepreneur and podcast host. I'm a lifelong learner and have always had a passion for business and entrepreneurship. I respect and admire people with the courage to follow their dreams and I believe we should all be able to live life on our own terms. My purpose is to share what I know and help educate and inspire others to accelerate their success.

​​I'm a proud husband and father of 3 kids and 2 pets (rescue dog and cat), a weight-training enthusiast, and a lifelong Patriots, Celtics, and Red Sox fan. I like movies, food, biographies and documentaries, and traveling.

the optYOUmize Blog

Read Our New Blog Posts

In this insightful blog post, Brett Ingram, a seasoned entrepreneur and award-winning product creator, debunks 12 prevalent myths about entrepreneurship. From misconceptions about work-life balance to the idea that all entrepreneurs are inherently wealthy or need unique ideas to succeed, Ingram sheds light on the realities of entrepreneurial life. This post is a must-read for aspiring entrepreneurs who want to understand the true nature of starting and running a business. By addressing myths such as the necessity of being young or having innate abilities to succeed, Ingram encourages readers to pursue their entrepreneurial dreams with a realistic perspective. Discover how successful entrepreneurs manage their time, balance personal and professional lives, and adapt to market demands.

As an entrepreneur, marketing on a limited budget can be challenging, but it’s entirely possible with the right strategies. This blog post explores seven creative marketing campaigns that entrepreneurs can implement to grow their businesses without overspending. By leveraging micro-influencer partnerships, entrepreneurs can tap into highly engaged niche audiences at a fraction of the cost of traditional influencer marketing. User-generated content (UGC) campaigns provide another budget-friendly option, encouraging customers to create content that promotes your brand organically. Humorous social media challenges offer a fun and shareable way to boost brand awareness, while behind-the-scenes content helps to humanize your brand and build stronger connections with your audience. Clever product demonstrations, like the iconic “Will It Blend?” series, can captivate audiences and highlight your product’s unique features. Mysterious teaser campaigns create buzz and anticipation for new products, engaging your audience through cryptic clues and puzzles. Finally, interactive storytelling invites your followers to participate in a co-created narrative, keeping them engaged and fostering a deeper connection with your brand. By focusing on these innovative and cost-effective marketing strategies, entrepreneurs can effectively promote their businesses, generate leads, and drive sales—all without breaking the bank. Embrace creativity and resourcefulness to build the business and life of your dreams.

Entrepreneurial success is smoother with a mentor. Avoid the pitfalls of solo journeys by seeking guidance, accountability, and networking to accelerate growth and reduce stress

Boost your productivity with a powerful morning routine. Discover the benefits of waking up early, hydrating, mindfulness, exercise, healthy eating, and goal-setting. Start strong!

Transform your business by creating loyal, lifetime customers with these 10 strategies. From exceptional service to personalized experiences, learn how to boost sales and customer retention.

Discover how the reality TV show Survivor mirrors the world of entrepreneurship. From risk-taking to leadership, explore 8 key parallels between castaways and business leaders.

FREE REPORT REVEALS:

How I Got 1,186,876 Podcast Downloads in Just 9 Months...

...and got featured on NBC, FOX, ABC, and over 200 news sites...
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got signed by a podcast monetization agency...
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​and have more interview requests than I can handle...